Music is raw emotion.

A mysteriously intangible artform, with the power to transform the way you feel in a heartbeat. When applied in marketing, music can drive home a campaign’s message, boost retail sales and build brands. But it can have equally strong effects in the wrong direction, when applied inaccurately. As a marketeer, how do you ensure that you are using music to your brand’s benefit?


there’s an objective, measurable way to deploy music! Sonic Effect combines the science of consumer behavior with psycho-acoustics and music psychology, so you no longer have to guess. Your music will be on-brand. It will trigger the right associations and have the desired impact on your commercial performance. This is sound science for building brands!